Media Release - 2nd December 2014
The Radio People has been selected to lead an application for the re-advertised Wolverhampton local commercial radio licence.
The Radio People’s David Duffy said ‘We are delighted to be working with a progressive broadcaster that believes in local radio and is committed to the city of Wolverhampton’.
Launched in 1997 as Wolverhampton’s 107.7 The Wolf, the licence was later acquired by UTV and rebranded as Signal 107 in February 2012. Over 11 successive RAJAR quarters the station shed more than a third of its listening hours with weekly reach falling from 12% to a lowly 2%.
The Radio People’s John Evington knows the market well having spent 22 years as Programme Director at Signal Radio, latterly as Group Programmer for parent company, The Wireless Group. ‘Wolverhampton is a large city with a strong sense of identity and was, for 30 years, home to Beacon Radio - one of commercial radio’s biggest success stories’. John continued, ‘I strongly believe that it is radio that has changed not people and, with the right local formula, it is possible to win back the hearts, minds and ears of Wolverhampton’.
In March 2012 output was merged with The Severn, The Wyre and Telford FM under the Signal 107 brand. All four licences are now broadcast as one station across a huge area taking in Shropshire and north Worcestershire as well as Wolverhampton.
Speaking for The Radio People, David Duffy said, ‘There has to be something wrong when a city of 250,000 people no longer has its own, dedicated, commercial radio station. Our client believes that the people of Wolverhampton are being underserved and it is their intention to rectify this situation by bringing local radio back to the city.’
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