The Internet Radio Revolution Has Arrived - Free Report
A new report has been published which details the continued growth of Internet radio and its likely future. Entitled 'The Internet Radio Revolution Has Arrived', it brings together research from a number of sources to quantify the uptake of Internet radio amongst consumers. It identifies the key drivers for growth and endorses the use of interactive audio ads to deliver higher ROI for advertisers.
The free PDF report can be downloaded here.
The report forecasts that Internet radio adoption will rise from today's level of 148-million listeners to 183-million by 2018. The study encompasses pureplay services as well as web streams provided by broadcasters.
The free PDF report can be downloaded here.
The report forecasts that Internet radio adoption will rise from today's level of 148-million listeners to 183-million by 2018. The study encompasses pureplay services as well as web streams provided by broadcasters.
The potential for voice-activated ads is appealing to advertisers for two reasons:
- mobile consumption is on the rise, and
- phone responses to audio ads are more valued by advertisers
